the phenomic age

a quest for wellness

OUR Partners

A quest for wellness

This project is on an evolving human consciousness about our place, our house: planet Earth and the Universe. We aim to incept a new extraordinary opportunity to initiate a cultural rethinking of the relationship between lifestyle, environment, and the Human Genome.

Sister cities

We are developing a midterm collaboration with some cities worldwide; we will shoot some documentaries in these cities to explore their culture of wellness in terms of Past, Present, and future.
We are already collaborating with the city of Palermo, Milano, Atene, and Genova in the Mediterranean basin. We will create a more comprehensive number of cities worldwide, including some significant American metropolis: Seattle, San Francisco, and New York.

The movie

The film covers the salient moments of 5000 years of human and medical history in search of well-being understood as a form of physical and mental health.
The historical path is interposed with the vision of Leroy Hood on the merits of his scientific research.
His dream of collective well-being and his life will take us into his “complex” world, where billions of bits of practical information describe the common aspects of the human being.

wellness metaverse

Artdesignbox is a new Metaverse for art, design, and culture, developed on Oracle’s private blockchain. The metaverse will open in March ’23 as a web 3 platform with a rich Agenda of VR experiences in 2023.
The metaverse will be built in three different spaces to create other events.

The videolibrary

jOIN & PARTICIPATE

THE PHENOMIC AGE - OUR MISSION

We want to create a new worldwide awareness about the importance of wellness. A generative culture to raise the new leaders’ attention on the health system’s democratization to create a better future for the next generations.

THE PHENOMIC AGE - WHAT

An unconventional marketing cultural campaign

The Phenomic Age, a quest for wellness, is a multiplatform project that includes a series of communication and media production operations on the future of wellness and the democratization of healthcare worldwide, in particular:

  • International production and distribution of an 80′ Feature Length Doc Film, accompanied by the creation of some Special contents
  • Presentation and diffusion of the film in prestigious international film festivals, in cinemas, especially in the USA, in global pay TV and free TV circuits, in proprietary and global digital platforms
  • Organization of prestigious international events to launch and present the initiative
  • Creation of a book related to the film and the project
  • Digital campaign to promote and communicate the initiative
  • Implementation of ancillary marketing and communication activities related to the event, also personalized for the sponsors.
  • Creation of the first Wellness metaverse
  • Creation of a sister cities Network

THE PHENOMIC AGE - VISION

Vision of the project

It is no longer possible to postpone the discussion on wellness. Imbalances see us involved in the dual role of actors and spectators: on the latter hand, international organizations daily record a growing number of countries and populations experiencing conditions of hunger and poverty; and on the former hand, developed countries are complicit in the culture of poverty that exposes the population to growing health risks (for example obesity, cardiovascular disease, possible harmful effects derived from uncontrolled GMO consumption) and the depletion of local resources.

THE PHENOMIC AGE - AUDIENCE

Leaders of the future

The profile is that of educated people, almost all university students or graduates from paths oriented towards creativity, communication, architecture, design, and human and social sciences.

It is a demanding and competent target for aesthetics and creativity, interested in art, culture (multicultural tastes), travel, environmental issues, and new lifestyle trends.

They are independent, creative, and autonomous people. They are strongly oriented to favor experience over the pursuit of things: doing, trying, and getting involved is more important to them. They can express strong participation and a high degree of response to the project. They are keen on WELLNESS themes, technology, and media languages.

They have a strong propensity to invest and spend on products that have a cultural, ethical, research, or lifestyle connotation.

THE PHENOMIC AGE - OUR PARTNERS

THE PHENOMIC AGE - WHO

Dr. Lee Hood

Lee Hood is one of the most influential scientists on the international scene. Hood is a visionary and intends to create a new paradigm in medicine in the western world: a revolution and an inexorable process of democratization of health and well-being for the world community.

He shows us places that have represented the evolution of the concept of medicine; he will move with us over time, meeting those who have participated in his research and who have decided to reward him with the highest international academic honors, highlighting the meaning that this journey has for the future of humanity’s health: Democracy cannot exist without a broad and socially sustainable spread of well-being.

In the film, Hood accompanies us in this exploration by adding the story of thousands of years of history with the investigation that has moved and still moves his research: to identify a scientific approach to the treatment of the most important diseases of humanity, with a vision global, capable of addressing the disease starting from genetic, environmental and circumstantial factors of each individual with the aim of medicine focused on each with a path of healing and health scientifically targeted to the person.

THE PHENOMIC AGE - THE QUEST

What is this project about.

A quest for wellness is an international awareness campaign.

This is an adventure about the future of science and how ordinary people are about to benefit from the most revolutionary discoveries in The Human Genome Project in the last decades. This is a journey through a remarkable ecosystem about the future of humanity from a sociological, philosophical, and biological point of view.

EXPERIENCE. We offer a unique opportunity for well-being experiences worldwide.

EDUCATION. We create a clear chance for personal growth in terms of how the value chain of wellness knowledge will improve the quality of life of our community.

ENTERTAINMENT. We give access to several contents we produce on different media and formats regarding well-being, well-eating, and good living.

THE PHENOMIC AGE - THE MOVIE

The film covers the salient moments of 5000 years of human and medical history in search of well-being understood as a form of physical and mental health.

The historical path is interposed with the vision of Leroy Hood on the merits of his scientific research. 

His dream of collective well-being and his life will take us into his “complex” world, where billions of bits of practical information describe the common aspects of the human being. The protagonist’s “feeling” will open the door to areas where science and humanity have met and are still at the center of a future vision of the world where well-being and longevity can be within everyone’s reach.

THE PHENOMIC AGE - THE METAVERSE

A premier trailer launch and symposium

The Quest for Wellness is a perfect project due to its innovative and fantastic content, to take place in a metaverse events’ venue and exposition with a defined and a step by step path: 

  • a premiere trailer launch and symposium (exclusive access by blockchain ticketing
  • an NFT’s memorabilia sales and charity fundraising (auction)
  • Its permanent metaverse exposition (exclusive access by blockchain ticketing an NFT’s memorabilia sales and charity fundraising auction) 

The Metaverse Exposition Schedule:

  • Avant Premier of the Phenomic Age: Coming soon.
  • End of March, in collaboration with Art design Box and Oracle, we will create an event to launch the wellness metaverse.
  • April – May: on air and premiere events
  • Next: permanent exhibition and contents update

The meta wellness is:

  • Virtual Showroom and Reception. – Longue
  • Gallery and screening virtual theatre – Rooms
  • Virtual Events & Conferences – Auditorium

THE PHENOMIC AGE - VIDEOLIBRARY

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